A conversation with Forstar Frozen Foods

Goodrich Reefer Containers

At Goodrich, we focus on providing our customers excellence in services and products, with the highest desire to gain total customer satisfaction, confidence and enthusiasm. In view of this, we decided to interview one of our valued customers Mr. Natrajan, Assistant Manager – Exports, Forstar Frozen Foods Pvt. Ltd., to gauge his feedback on the services being provided by Goodrich. We greatly appreciate the time taken by Mr. Ajay to provide us his valuable views.

1. Describe the nature of your Business?

The company was set up 1995 and is today one of the largest exporters of seafood in the country. Our most widespread products are prawns and ribbon fish. The products are mainly exported to European countries, Japan and the Gulf region. Locally we also distribute ready-to-eat food items and pickles, under the brand name ‘Secret of Sea’.

2. How long have you been associated with Goodrich Maritime Pvt. Ltd.?

We have recently established a relationship with Goodrich – about 6 months to be precise.

3. What is the single most important benefit that you get from our services?

The rates are competitive and the service is very good. In future we will be looking into doing more shipments subject to the importers acceptance.

4. As you look ahead into 2015, what are you personally most excited about in terms of your company’s growth?

We are anticipating a growth rate of about 20-25% this financial year, subject to market favorability. Currently we do about 300-350 containers annually. South America and the Middle East are areas that we are looking into in the future.

5. In the future, how do you seek to benefit from your association with Goodrich?

As of now we have not done too many shipments with Goodrich as we are dealing with the Liners (MOL, Mitsui, etc.) on a yearly contract. But the shipments so far have been hassle free, compelling us to do more shipments with your company, subject to favorable terms.

6. Do you have any suggestions for improvement for both products and services?

We suggest you match the free days and the plug-in charges, as per the market offerings.

4. What is the IMDG code?

The International Maritime Dangerous Goods (IMDG) Code contains provisions for the safe carriage of dangerous goods by sea.

The key objectives are:

  • Protect human life.
  • Prevent marine pollution
  • Facilitate the free movement of dangerous goods.

THE INTERNATIONAL MARITIME ORGANIZATION (IMO)

The IMDG Code is produced by the International Maritime Organization (IMO), a specialist United Nations (UN) agency responsible for developing and maintaining regulatory frameworks for sea transport.
The Code’s provisions are based on recommendations developed by the UN.
The UN Model regulations provide a uniform set of safety procedures covering consignment and transport issues such as classification, identification, packing, marking and labeling, documentation, security and training.

  • What are dangerous goods and why are they useful?

Dangerous goods are substances or articles that can pose a threat to people, property and/or the environment. They can exist in three physical states – as a solid, liquid or gas – and can present a range of dangers in a transport environment – flammability, toxicity (poisonous) and corrosivity being the most common.

The physical state and properties affect packing, handling and transport decisions. Many dangerous goods are essential in the manufacture of other products such as cars, plastics, electronics and pharmaceuticals on which progress and world trade depends.

Different types of dangerous goods:

For transport purposes, dangerous goods are allocated to one of nine “classes”, according to the main danger they present. These are as follows:

  • Class 1 – Explosives
  • Class 2 – Gases
  • Class 3 – Flamable Liquids
  • Class 4 – Flammable solids and other flammable substances
  • Class 5 – Oxidising substances and organs perodixes
  • Class 6 – Toxic and infectious substances
  • Class 7 – Radioactive material
  • Class 8 – Corrosive substances
  • Class 9 – Miscellaneous dangerous substances and articles

Many of these classes are sub-divided. For, example, toxic substances are allocated to Class 6.1; infectious substances are allocated to Class 6.2

Substances or articles are classified as “dangerous goods” for sea shipments if they meet the criteria prescribed in the IMDG Code for any of these classes. The danger(s) presented by a particular substance or articles determine the safe transport procedures for it; e.g. the way it needs to be packed, whether it can be loaded in the same freight container as other dangerous goods, where it needs to be stored within the port or stowed on board the ship.

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5. In conversation with Jubilant Industries

At Goodrich, we focus on supplying our customers’ excellence in services and products with the highest desire to gain total customer satisfaction, confidence, and enthusiasm. In view of which we decided to interview one of our most valued customers Mr. Ajay Singh, Manager Export of Jubilant Industries to gauge his feedback on the services being provided by Goodrich. We greatly appreciate the time taken by Mr. Ajay to provide us his valuable views.

1. Describe the nature of your Business?

The company’s diversified portfolio includes a wide range of crop nutrition, crop growth and crop protection agri-products and Performance Polymers products comprising consumer products like adhesives, wood finishes; food polymers and latex such as Vinyl Pyridine, SBR and NBR latex. Our products are supplied across the U.S.A, Europe and Far East.

2. How long have you been associated with Goodrich Maritime Pvt. Ltd.?

We have been associated with your Company for over 10 years and now there’s no looking back.

3. What is the single most important benefit that you get from our services?

We are very pleased with the consistency in the quality of the products i.e. both ISO Tanks & Flexi Tanks been provided by the company and also the reputation that Goodrich has with the liners.

4. As you look ahead into 2015, what are you personally most excited about in terms of your company’s growth?

We are definitely very excited about the coming year because we are expecting a growth rate of about 15-20 %, for which the management and staff has been putting in continuous efforts. We are going to be introducing new products and broadening our horizons geographically, and would hence be looking at utilising more Flexi-tanks of Goodrich.

5. What factors influence your decision to render services from our company?

The professional, systematic and polite approach of the staff is what sets the company apart from its competitors. Apart from that the rates provided have been very competitive. Our long association with Goodrich has been completely hassle free.

6. In the future, how do you seek to benefit from your association with our company?

We feel that the relationship will be mutually beneficial and long-term since we are planning to expand in the coming years.

7. Do you have any suggestions for improvement for both products and services?

Yes, indeed we do. It would be great if the company procured new products that are available in the market today; such as IBC Flexi’s and 40 ft. Tanks. In terms of services, we are fully satisfied.

8. Would you like to make a special mention about any employee(s) of our company?

I have personally been interacting with Mr. Pradeep Nair, Ms. Uma Kannan and Ms. Sindhu Mehta for over 7-8 years now and they have been very responsive and cooperative. Otherwise, like I mentioned earlier the service provided by the Customer Service team and the Technical team has been very good.

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